Archive for April 2011
Hip hop mogul P. Diddy – real name Sean combes, has gone viral to promote his new, very expensive headphones called Beats. With the help of Public Relations, Diddy’s debt crisis was transformed by using online tools and tactics to promote the exlusive, fashion statemement making headphones which his reps claim he designed. This is just another demonstation indicating how PR has helped big name corporates in time of crisis.
Kenda Wilkinson has been exposed numerously to the public with her attention grabbing stunts that are clearly backed up by her PR representative for fame. In more recent news, miss Wilkinson is cleaning her image by going on reality tv show, Dancing with the stars. This program is designed for ‘celebrities’ at a dead end of their career however, she is going viral first to clean up. Twitter, as mentioned so many times has helped public figures re shape their public life by allowing personal updates to be made at any time of the day. Wilkinson has used her account to keep her ‘fans’ up dated and remaining loyal and, as we know, loyalty to a brand or person = fame and fortune.
I just wanted to continue on my blog about Kevin Smith. The information I elaborate on relates to how and why his public relations team went viral as opposed to any other media source. For instance, how easy and professional would it have been for it to be a main article or heading in the paper? Or how effective would it have been if he sat down for 20 minutes on an American Morning Show talking about his ordeal? When considering all the media opportunities his publicist could have taken, all would have been a success in getting his story heard however; it is the affordability and more importantly, practicality of viral communication that meshes in best with Mr Smith. Twitter updates, especially those of celebrity or massive corporate figures are the most successful because they are followed everyday people, they seem personal and are free!
Below we have only blogged about the rich, gorgeous and ‘talented’! I have a really good example of Public Relations being demonstrated in this blog… Does anybody know Kevin Smith? Anyway, he is an American screenwriter whos story goes as follows: He boards a plane which brand will remain nameless and gets booted off because hes a big fellow. Ok…hes huge. Bad move nameless airline. Anyway, he updates his twitter account and ‘tweets’ that hes pretty peed off. Good move Mr Smith. His 1million followers were soon aware of the bad nameless airline and promoted bad publicitity. PR came to this airlines rescue soon after by responding to the tweets to justify themeselves virally- where mass media spend their time. Smart.
We all know Kanye West, we all know what he does and what he’s known for, but at the 2009’s Video Music Awards when he stood up after Taylor Swift had just accepted her award and in all bluntness said, – I’m sorry Taylor, but Beyonce is better than you. This obviously put a stint in his already arrogant reputation, but how good his PR team help? Well, really. They were Kanyes support. After the release of his My Beautiful Dark Twisted Fantasy was release, it was also named album of the year by Rolling Stone and Pitchfork, both being very influential magazines on society, given Kanye the upper hand, because yes, he is an arrogant pig, but when criticised one could say, he ‘brought’ it to the table. With his success, helped in image to society and with the way he brought it out with the 3o minute short film inclusive of the song ‘Runaway’ which featured on the new album creating a great teaser and a fresh start.