I just wanted to continue on my blog about Kevin Smith. The information I elaborate on relates to how and why his public relations team went viral as opposed to any other media source. For instance, how easy and professional would it have been for it to be a main article or heading in the paper? Or how effective would it have been if he sat down for 20 minutes on an American Morning Show talking about his ordeal? When considering all the media opportunities his publicist could have taken, all would have been a success in getting his story heard however; it is the affordability and more importantly, practicality of viral communication that meshes in best with Mr Smith. Twitter updates, especially those of celebrity or massive corporate figures are the most successful because they are followed everyday people, they seem personal and are free!