Kanye gives up!
Kanye West is usually a favourite when it comes to crisis management and PR. His publicity team work extremely hard to repair his fragile image until they conclude that no matter what tactics are used to mask his ignorant aura, his true menace side is revealed. So, cleverly enough, his Pr team have used this to their advantage and again gone viral to promote his new controversial album which has relations to the occult and have highlighted all of his ‘manly essence’ to the rest of the world. This now gives him a new identity which was created by his PR team and maintained by his ‘charm’!!