Sony has let the online gaming world down with its viral mayhem. In short, there was suspicions of fraud that were untold for over a week which is a long time for such a large company to neglect. So that is exactly what happened, Sony knew about the crisis and left the bad publicity to accumulate. So how did PR come to their aid? through crisis management online, which makes sense as that it where the problem arose in the first place! short articles by ‘fans’ of the brand were posted to distract angry consumers by discussing hot game topics and steering away from the problem. Smart move for an enormous stuff up!