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Burson burning

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A PR firm Marsteller Burson was hired to plant anti-google ads on facebook due to facebook believing google was breaching privacy laws. Marsteller Burson admitted that “The assignment..should have been declined.” yet denied the entire thing until facebook itself came clean on the ‘operation.’ It is very rare that a PR firm would take on such a huge company and obviously has suffered the consequences. It was said that ‘the clients’ eg Facebook wanted to shed light on the situation. Burson states though, ‘when talking to the media, we need to adhere to strict standards of transparency about clients, and this incident underscores the absolute importance of that principle.’ Could it be a case of, we know we stuffed up?


Written by acm1010lilvon

May 25, 2011 at 1:50 am

Posted in Uncategorized

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